This Privacy Policy explains how the editorial team behind hockeybetonline.com (“we”, “us”, “the site”) collects, uses and safeguards information about visitors to our hockey betting analysis and guides. The site is operated from the United Kingdom and is intended for UK readers aged 18 and over. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

hockeybetonline.com is an independent editorial publication focused on ice hockey betting markets — the NHL, the Elite Ice Hockey League and international tournaments — with a particular focus on the UK regulatory environment overseen by the UK Gambling Commission. We do not operate any gambling product, do not accept stakes and do not hold customer funds.

What information we collect

We collect only the minimum information needed to operate the site, understand how readers use it and respond to enquiries.

Information you provide voluntarily — for example, when you send us editorial feedback or a correction — is limited to the contents of your message and any contact details you choose to include.

Information collected automatically when you visit the site includes your device type and browser, approximate location at country and region level (derived from your IP address), pages viewed, time spent on those pages, the referring website and basic technical diagnostics needed to deliver pages reliably.

We rely on the following legal bases under the UK GDPR. Legitimate interests covers analytics that help us understand readership in aggregate, prevent abuse, and improve editorial quality. Consent covers the use of non-essential cookies and any optional analytics tools where they are required. Compliance with legal obligations covers responses to lawful requests from UK regulators, courts or law enforcement.

Cookies and similar technologies

The site uses a small number of essential cookies needed for basic operation and, where you give consent, a limited set of analytics cookies that help us understand how readers move through the guide. Detailed information on the specific cookies in use is published in our separate Cookie Policy.

Third-party services

We use a small number of third-party services to deliver and analyse the site. These include a content delivery network for page performance, a typography provider for fonts (Google Fonts), and an analytics tool to measure traffic at an aggregate level. Each of these providers operates under its own privacy policy. Where any of these providers transfers data outside the United Kingdom, we rely on the standard contractual clauses or other UK-recognised transfer mechanisms.

How long we keep information

Information you send us by email or through a contact form is retained only for as long as needed to handle your enquiry and to keep an editorial record of any subsequent correction. Server logs and analytics data are retained in aggregate form for a limited period sufficient to identify trends and diagnose problems, after which they are deleted or anonymised.

Your rights

Under the UK GDPR you have the right to request access to the personal data we hold about you, to ask for it to be corrected or deleted, to restrict or object to certain processing, and to receive a copy of data you have provided in a portable format. Where we rely on consent, you have the right to withdraw that consent at any time. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent regulator.

Children

The site is intended exclusively for adults aged 18 or over, in line with the UK Gambling Commission’s framework for gambling-related information. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided information to us, please contact the editorial team and we will delete it.

Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices, in third-party services or in the law. The “last updated” date above will always show when the current version was published. Material changes will be highlighted on the site.